What you say about yourself is important. But so is the way people see your message. Typography is the art of arranging the content and information in a purposeful and visually pleasing way. It plays an important role in setting the tone of your website and print materials. In short, it represents who you are.
Here are 5 reasons to keep typography top of mind:
1. It evokes a mood or feeling
A whimsical script font isn’t the right choice for an established automotive company. A classic serif font or old-style font like Palatino, Garamond likely doesn’t reflect the mojo of a modern start-up. Knowing your audience is key when selecting the typeface that will represent the personality and purpose of your organization.
2. It provides organization to your content
Information Hierarchy is the organizing and prioritization of text in order of importance. Using different font sizes, colours and typefaces to separate types of text will give your content structure and show the user which text should be read first, second and so on.
3. It ensures your message can be read
First and foremost, your typography needs to be legible and fully accessible to all users. The size of the typeface, the contrast between the text and the background and the combination of different fonts all need to be considered.
3. It ensures your message can be read
First and foremost, your typography needs to be legible and fully accessible to all users. The size of the typeface, the contrast between the text and the background and the combination of different fonts all need to be considered.
4. It creates harmony
Harmony is a design principle that uses similarities in the design to create a pattern. Applying the same font, spacing, proportions and alignment to your content evokes a sense of peace and ease that will keep your audience engaged and reading.
5. It creates brand recognition
Fonts help develop and reinforce your brand. Using a particular typeface provides consistency and creates trust between you and your customers by creating a pattern and rhythm that your audience will identify with your organization.
Want to learn more about how to use typography to build your brand? Contact Blueprint and we’ll help you figure out the Serifs, Sans Serifs and everything in between (no Comic Sans though; ever).
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