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Design Trends: What You Should Use, Ditch and Be Wary About in 2018


So you’ve probably already read our previous blog post about the Webdesign Trends in 2017. If not, we’ll wait for you to read the blog and then come back.

Are you ready?

So the New Year has started, we’re two months in and design trends are already starting to shift. We’re going to give you the lowdown on what is in style, what you should absolutely avoid, and what trends should have you treading carefully.

Let’s get started.


Design Trends You Should Absolutely Incorporate

1. Embrace colour gradients

For the past couple of years we’ve seen a lot of minimalism and two-colour themes. In 2018, we’re going to see a lot of gradient. What used to be a bit of a dated trend (Hello 1999 Word Art gradients) is re-emerging with popular brands like Spotify, Dropbox, and Instagram utilizing them in everyday posts.

Gradients are also an amazing way to sneak some creative freedom back into your design without straying too far from your brand colours.

2. Say goodbye to cheesy stock photos

People are tired of seeing cheesy stock photos in their Twitter timeline. Try your best to create unique and engaging photos that work seamlessly with your content. It’s a little bit more work, but the payoff will be felt with more clicks and more impressions.

3. Try some untraditional colours

No more simple corporate blue. Minimalism and neutral are slowly phasing out. Find a few colours that are your unofficial brand colours and run with them.

4. We’re all about the GIFs

The use of GIFs is skyrocketing and you’ve undoubtedly seen them everywhere. Since our attention spans have compressed, GIFs are like easily digestible reaction videos.


Design Trends You Should Absolutely Avoid

1. Parallax overdose

Parallax is a great way to enhance a design, but a lot of websites tend to get a little bit carried away. Heavy use of graphics tends to sites down, along with the added negative of not having extra pages for SEO purposes, makes parallax a bad option.

2. Video backgrounds

We all love a good video background. But once again, they hinder site speed and increase load time. Not to mention, content at the top of your page won’t be visible because text over a video is often hard to read.

3. Don’t hide behind the hamburger

Putting your entire menu behind a hamburger menu may look “clean” but it decreases usability of your site and can lead to increased bounce rates.

4. Pop-ups upon entry

While they are good for lead generation, they can decrease actual usability of your website. Plus, it diverts focus from your actual content and if not implemented well, will skyrocket your bounce rate.


Tread Carefully with These Trends

1. Overly Ornate Vintage Logos

These were all the rage over the last couple of years, but they are very niche. There are few brands that can implement these types of designs and have them permeate your brand. We suggest saving these designs for things like event invitations and special announcements. Keep them far away from your website.

2. Muted, minimalistic tones

A trend admired by lifestyle brands and bloggers across the internet is slowly starting to phase itself out. With the introduction of gradients and bold colours, you don’t want to get lost in the noise. However, they are still a good option for logo design and web design if you’re going for a more sophisticated and low-key aesthetic.

3. The Science of Mixing Fonts

Combined typography can have some very cool effects. However, this isn’t for the faint of heart. Mixing fonts takes a very particular eye and should only be attempted by professionals, lest your content looks messy.


Let us help!

Want some help incorporating these design trends into your business? Feel free to contact us and we can brainstorm over a cup of coffee. Click here for our contact information.