web analytics drawing

Web Reporting and Why It Matters

If you’re reading this, you most likely own or manage a website. You also probably know just how confusing those reports and analytics can be. At the end of the day, are you even sure that you’re getting all the data that you need?

Web reporting is one of the most important steps when managing a website.

Web reporting is the process of measuring, collecting, and analyzing web data for the purpose of understanding and optimizing your site. There is a stereotype that web reporting is boring and only focuses on numbers – but it is so much more than that. When done right, web reporting gives you real, descriptive information about your site that you can apply back to your everyday business.

Quality web reporting can range from simple to incredibly in depth. Most reports include analytics like user demographics, location, age groups, referring platforms, and even how long a user spends on each page. At Blueprint go a step further, providing our clients with comprehensive reports including basic analytics and much more, including up-to-date information about:

1. Search Engine Optimization or SEO

Search Engine Optimization, better known as SEO, is the process of affecting your search engine ranking. In short, the higher the ranking, the more visitors your site will receive. It is one of the greatest and easiest tools to increase traffic to your website. Making sure your site is search engine optimized is a must for any website and can be the difference between success and failure.

Why should you constantly monitor your SEO?

As technology changes so do the techniques in which your website is found online. Ten years ago, we never dreamed that someone would be able to search “Fish Tacos Near Me” and receive a list of every restaurant in their town that has that meal. This means your metadata and website content needs to be continuously adjusted to cater to how people are searching for your website.

When was the last time you updated your web content or checked what search terms people were using to find your business?

2. Cross Browser Compatibility and Responsive Web Design

If you’ve heard it once, then you’ve heard it a million times: Responsive Web Design. Over the last 15 years, we have seen massive growth in web browser technology, mobile browsing, and even web security. Ten years ago you might have been reading this on your Blackberry Curve – now it’s an iPhone X.

Screen size, browser capability, operating system limitations, security settings, device resolution: All these factors impact how your website appears from device to device. To provide a consistent experience across devices requires what we refer to as Responsive Web Design.

In addition to simply being responsive, it’s crucial to test your site regularly for cross-browser compatibility, as browsers and operating systems are constantly being updated. Ensuring that your site is consistently responsive across all platforms will keep your SEO and conversion rates up and your customers happy.

3. Dead Links

Checking regularly for dead links is a must when managing a website. Dead links result in a poor user experience, which causes reduced traffic and conversions. On top of that, dead links bring down your search engine ranking. Have you checked for deadlinks in the last month? You might be surprised at what you find.

4. Google Analytics

If you don’t have Google Analytics installed on your website then you need to stop reading and fix that. Right now. We’ll wait!

Google Analytics is the king of web reporting and will give you the most in-depth and up-to-date idea of how your website is performing. If you are not regularly checking your Google Analytics, you are missing out on a multitude of different information points about your customers.

Just by looking at your Google Analytics, we can tell you all about your customers – ages, genders, favourite devices, and browsers; when, where, and how they are using your site, where they are coming from and what pages they are finding useful (and which ones they are not!).

Think of all the different ways you could effectively adjust your marketing strategies to compensate for those new information points!

For example:

  • If most of your users are between the ages of 16-24, a student discount could convert to way more sales!
  • Are the majority of your users on Android devices? Don’t waste money developing an iOS app – concentrate on optimizing the site for the new Google Pixel.
  • Uh oh! 75 percent of visitors are exiting the site after viewing your About Us page - you’d better figure out what’s turning them off.

With just these few examples, you can see how powerful analytics can be, and this is just the tip of the iceberg.

Are you lost yet?

It’s okay if you are. This process is exactly that, a process. Website management doesn’t have to be difficult, but sometimes it can be a bit of a chore getting all of your ducks in a row.

Blueprint Agencies offers comprehensive web reports that can help your business. If you have no idea where to start, feel free to give us a call and we can arrange a date to discuss things over a cup of coffee. Click here for our contact information.