SHOWING OFF OUR “GRAND” SIDE
We love our home, and we’re pleased to work with the tourism boards of the City of Brantford, the County of Brant and the Six Nations of the Grand River on ways to promote the many features and attractions of our area to visitors from far and wide.
Blueprint was asked to create one coordinated magazine to replace the multiple brochures that had been used to feature different aspects tourism in the area. The result was the new Explore the Grand Tourism Guide, an online and print publication that featured local attractions, dining and accommodations.
To give the Guide a dynamic and colourful look and feel, we relied heavily on imagery. We created a number of infographics to give visual representation of the features highlighted in the guide and worked with the client on identifying the photos and other images that would compliment the text.
For the centre spread, we created a stylized map that pinned local sites, events and accommodation. To help organize all the content, interest points, like food, entertainment, cultural sites, etc. had a separate colour to differentiate them, and the #hashtags for each of the interest points were linked the social media campaign.
The Guide was widely distributed and became an effective tool for all three Tourism boards, driving more and more tourists to Brantford, Brant County and Six Nations. Given the beauty of our community, this was a rather easy sell!
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