Halton District School Board & Ontario Council for Technology Education

A PROVINCE-WIDE PROMOTION COLLABORATION

There are 19 Specialist High Skills Major (SHSM) programs offered in secondary schools Ontario. Most of the province’s 72 school boards offer at least some of the programs, but each board uses its own design and collateral to market their programs.

In 2019, we developed an entirely new brand for the Halton District School Board’s SHSM program. The goal was to create a look that reflected the diversity and professionalism of the program and that could be used in many different print and digital pieces.

We created 6-panel brochures that detailed each of the 19 sector’s requirements and benefits. These are posted to the board’s Pathways site. Using that same look, we also created one-page information sheets that are used in each of the schools, and pull-up banners that are used to promote the programs.

OCTE – the Ontario Council for Technology Education – picked up the design and is encouraging school boards across the province to use the design. To help with this initiative, we created several other promotional pieces, all based on the same look, to raise awareness of the SHSM program. All of those pieces sit on the OCTE site and so far, more than a dozen schools and school boards have ordered materials for their own use, customizing it to fit their own unique needs. A broad board-based branded solution!