BEYOND THE TEXTBOOK -- USING BLOGS TO PROMOTE PROGRAMS
Blueprint researched and wrote several blog posts that focussed on co-op, the skilled trades and experiential learning.
These posts were opportunities to share with students and their caregivers some of the “outside the classroom” considerations of choosing a career in the trades. By pulling in information found in popular media sources, it gives the programs the weight of the “real world.”
Blogs are then used as part of a social media campaign.
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